In 1993, the relationship between Jackson and the press soured entirely when he was accused of child sexual abuse. Although never charged with a crime, Jackson was subject to intense media scrutiny while the criminal investigation took place. Complaints about the coverage and media included using sensational headlines to draw in readers and viewers when the content itself did not support the headline, accepting stories of Jackson's alleged criminal activity in return for money, accepting leaked material from the police investigation in return for money paid, deliberately using pictures of Jackson's appearance at its worst, a lack of objectivity and using headlines that strongly implied Jackson's guilt.

At the time, Jackson said of the media reaction, "I will say I am particularly upset by the handling of the matter by the incredible, terrible mass media. At every opportunity, the media has dissected and manipulated these allegations to reach their own conclusions".